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by Erich Campbell

Dear Ghost, I monogrammed a bag for myself on a whim; now that people have seen it, I’m constantly asked to create monogrammed gear; I get stuck on the rules and regulations; I don’t want to do the same thing over and over during my creative time, even though I like the idea of monograms. What should I do?

-Initially Confused

Dear Initally ,

Though monograms in their current form have been gracing the fiber-arts for far longer than any of my gentle readers have been walking the earth, that’s no reason monogramming must be boring. These time-tested triads are the most basic form of personalization. They can, and to my mind should, be a unique expression of the individual for whom they are created.

Making memorable monograms begins with discovering what the person for whom the piece is created wants to express. This may sometimes mean following tradition, but even a traditional setup can allow plenty of chances to break the ‘rules’. If we take time to consider the receiver and to play with the many variables at our disposal, even the simplest monogram can be counted among truly custom pieces.

The simplicity of the monogram lends itself to an incredible variety of applications and styles. The great luck is that you don’t necessarily need to be a digitizer to achieve them; With so many available styles of digitized monogram alphabets hailing from different design eras and so many ways to execute them, it’s more important to get a feeling for the look your intended recipient wants than it is to sweat creating it yourself. Ask how traditional they would like the piece to be, what styles or genres of design they like, if they want a script or block style, a rounded or sharp look, intricate or simple rendering, colorful or tone-on-tone palettes, letters alone, or a graphical design that contains or complements the letterforms. Get to the essence of their character well before needles hit fabric.

If your intended recipient is cool to break curly-letter conventions, don’t let yourself get too hung up on the rules. I’ve fielded innumerable emails from decorators desperate for answers to correct letter placement and style. Though a classic monogram stitched on wedding regalia may conventionally have the groom’s surname in the center position, we live in a world with many conventions of naming in and out of marriage. Even clothing companies sometimes use classically-influenced monograms for corporate names; there’s little use to slavishly following these monogramming ‘rules’ when when our lives stretch beyond these boundaries. If you want to stack last names, only use first names, or intertwine the letters of all the people in the room, do it. It should mean something to the person who will wear the mark; serve them up something all-new, and all-them. It’s fine to know and present the original conventions, but the reason for the modern monogram is often self-expression and identification. Nobody should have to change the way they express their name to fit a monogram, so it follows that we should alter the monogram to fit the needs of the wearer, no matter how unconventional the usage. They should describe, not constrain, how we represent ourselves.

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From its welded steel frame to the chemical resistant Formica finish, Simplicity’s commercial-grade quality is built to last for years. No installation, hoses or pumps. Just plug it in!

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Simplicity LE

The LE (Luxury Edition) chair has a full (rolling, kneading, tapping and knocking) shiatsu back massage that provides the client with a ‘hands on’ deep-tissue massage. Fold-down acetone resistant manicure trays with cup holder and convenient dual pivoting arms add elements of quality and convenience. Premium ultra-leather, molded arms and commercial-grade massage mechanism are also some of the upgraded features of the LE chair. ( Hardware Mid Heel Bow Pointed Heels Black Carvela 100% Authentic Sale Online Discount Great Deals Cheap 2018 New Clearance Pay With Visa Original hq1xqhd
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Simplicity SE

The SE (Spa Edition) chair features an ergonomically designed Vibra-Massage + Heat total relaxation system. Clients are massaged by four (4) whisper quiet, oscillating motors embedded into the incredibly comfortable seat back. Vibra-Massage and Heat are controlled independently by simply adjusting the intensity and location on the client’s remote. Vibration and Heat are embedded into the seat back providing a unique soothing sensation. SE chair includes a stationary cupholder. ( Click For Comparison Chart )

Easy-Lift Removable Tub

This sturdy, lightweight and chemical resistant removable tub fills from any sink without hoses or connectors. The tub holds the perfect amount of water (1.5 gallons) at three (3) inches in depth. Comfortably fits up to a size twelve foot. Enjoy all the features and benefits of a regular pedicure spa without all the cleaning, plumbing and water consumption. Tub dimensions are 12” W x 14” L x 4.5” D.

Disposable Tub Liners

Make sanitation your biggest priority with the only sensible alternative to a standard pedicure throne. The Simplicity is a safe, worry-free solution to minimizing cross contamination by utilizing disposable liners in the removable tub. Spend less time cleaning and sanitizing and more time with your next client. (Liners sold 300 per box)

Vibrating Aqua Massage + Heat

Three (3) levels of vibrating aqua massage ensure a truly luxurious and invigorating foot soak. An additional three (3) levels of soothing heat keeps the water temperature warm throughout the entire pedicure experience. Your customer’s will love this unique and sanitary pedicure experience.

Footrest Adjustable Leg Support

No more tired and sore arms from holding the clients leg up during the pedicure! Whether you are massaging the calf, working on the heel or paining toenails, the adjustable height center footpad coupled with fixed right and left pads, position the foot perfectly throughout the entire pedicure.

Formica Finishes

As striking as it is durable, Formica is the globally recognized leader in the laminate industry. Its wear, impact, water and chemical resistant finishes provide the Simplicity’s arch with unmatched quality and durability. Black shrouds add appeal and complete the sleek, one-of-a-kind look.

Eco-Friendly

Designed with eco-friendly materials such as recycled metal, Formica and wood, Continuum pedicure spas reduce environmental impact by using a minimal amount of plastic. Continuum is the ONLY pedicure spa company to be recommended by the for our commitment to environmentally friendly practices.

Built in the USA

Continuum pedicure spas are designed, engineered, assembled and quality tested exclusively in the United States. All major components are produced domestically resulting in superior quality and increased longevity. When you purchase a Continuum pedicure chair you’re assured a high quality pedicure chair built to last.

Cream or Black Tub

You have the choice of a lightweight cream or black colored tub. Additional tubs are available upon request for $30.

Manicure Trays (Optional Upgrade on SE, standard on LE)

Stylish manicure trays have an integrated cup holder and fold down for added convenience.

High quality, acetone resistant finish.

Extensive selections of additional upholstery colors are available to match any décor. Continuum also provides Simplicity SEupholstery with colors or patterns supplied by the customer for a perfect match to existing or new designs.

Custom Embroidery

The beauty is in the details. Your salon logo can be expertly embroidered onto the LE, SE and VE headrests. This finishing touch adds elegance and heightens brand recognition. Custom setup, digitized embroidery, superior threads and high-end software ensures quality craftsmanship.

Chair Movement Tech Control Button

The easy access tech control button is a comfortable way for nail technicians to reposition guests. Adjust the forward/backward and tilting positions of the chair with the touch of a button. The chair will automatically stop when fully tilted, upon full forward/backward, or when the movement button is released.

The tech control button to control the chair movement is now standard on the LE chair. The tech control button is also available as an after-sale item for the LE chair. It is also available as an upgrade option for the SE chair.

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“[We] chose Continuum’s Maestro pedicure spa for our 18 chair pedicure department. The many innovations of this foot spa make it exceptionally comfortable for both the clients and technicians.” Frank Burge Sr. General Partner, Beautique Day Spa and Salon Read More…

Continuum Footspas, LLC 2236 South 162nd St. New Berlin, WI 53151

Also, like with a lettermark logo, typography will be an important decision. Since the focus will be on your name, you’ll want to pick a font—or create a font—that captures the essence of what your business does. For example, fashion labels tend to use clean, elegant fonts that feel high-end, while legal or government agencies almost always stick to traditional, “heavier” text that feels secure.

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Apictorialmark (sometimes called a brand marks or logo symbol) is an icon—or graphic-based design. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, theTwitter bird, the Target bullseye. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use.

The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. This is something that will stick with your company its entire existence.You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their deer logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda—an adorable and endangered species)?

An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.

The benefit of an abstract mark is that you’re able to convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you can attribute meaning and cultivate emotion around your brand. (As an example, think about how the Nike swoosh implies movement and freedom).

Often colorful, sometimes cartoonish, andmost always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character(?).

A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children. Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience!

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